Adapting to a landscape approach (ATLA) - Innovations Fund project outputs | Better Cotton

Adapting to a landscape approach (ATLA) - Innovations Fund project outputs | Better Cotton

This resource collection contains outputs from an Innovations Fund project led by Better Cotton. Learn more about the ATLA project.

There are different ways in which sustainability systems can operate at landscape level. The ATLA project was designed to explore some of the key considerations at play in these strategic decisions, such as where to focus efforts, the scale of time and resources needed, how to measure performance at landscape level, and what it means to work in partnership with existing multi-stakeholder initiatives. Two project pilots, in Turkey and Pakistan, provided practical insights for these strategic decisions in the case of Better Cotton. The learnings are summarised in this report and complement the strategy recommendations outlined in the accompanying executive summary.

There are different ways in which sustainability systems can operate at landscape level. The ATLA project was designed to explore some of the key considerations at play in these strategic decisions, such as where to focus efforts, the scale of time and resources needed, how to measure performance at landscape level, and what it means to work in partnership with existing multi-stakeholder initiatives. Two project pilots, in Turkey and Pakistan, provided practical insights for these strategic decisions in the case of Better Cotton.
This report presents pilot activities conducted in two separate sites in Söke in 2021, as part of the WWF-Turkey Regenerative Cotton Project.
BCI and WWF-Turkey have cooperated in the ATLA (Adaptation to Landscape Approach) GIS project. The purpose of the ATLA GIS project is to create baseline information and get a clear understanding of how farming activities have been interacting with Buyuk Menderes Delta and Lake Bafa over time.
As part of its 2030 Strategy, Better Cotton has committed to strengthen impacts at farm level across the countries where it works and is currently setting ambitious global targets in key impact areas. In parallel, Better Cotton is exploring whether a landscape approach can deliver better impacts and efficiencies, to facilitate an evaluation of the potential of landscape approaches in the context of the BCSS, Better Cotton developed the Adaptation to Landscape Approach (ATLA) project.
As part of the ATLA project, Better Cotton Pakistan has explored way to work with the Punjab Provincial Government, Civil Society as well as with private sector to embed the BCSS Model into national cotton production practice. The Jurisdictional Approach is one of the key strategy framework for such kind of collaborative arrangements by adopting the standards in national policy context.